Mona Scott Young the creator behind the ‘Love & Hip Hop‘ reality television series is ready to expand her brand and marketing expertise..and she’s doing it with Nicki Minaj!
Surprised?!
Mona serves as the Chief Executive Marketing Officer for the new alcoholic beverage called, Myx and hip-hop superstar, Nicki Minaj will be part owner of the brand, AND serve as the face of the ready-to-drink moscato.
Check out what Nicki had to say about the new business venture below:
“I am so excited to team with the Myx brand. I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry.”
On the product itself, MYX explains:
“The next evolution in the wave of Moscato mania sweeping the country, Myx Fusions leverages the explosive popularity of Moscato wine and improves on the experience of drinking it. All natural and refreshingly carbonated, the three delicious flavors – coconut, peach and original Moscato – are packaged in a sleek, perfectly sized 6.3-oz signature cobalt blue bottle.
The easy to open, twist off cap provides the casual occasion of beer, while the beautifully designed package and premium quality beverage deliver the elegance of wine. Get the best of both worlds…Get in the Myx!”
Quite interestingly, ‘Love & Hip Hop‘ creator Mona Scott Young serves as the brand’s Chief Executive Marketing Officer, a role she is no doubt suited for her considering her long running success narrative in business.
She shared:
“The collaboration between Nicki Minaj and Myx Fusions is a game changer. Nicki is an innovative trendsetter and has the ability to energize the masses. She embodies everything that Myx Fusions represents – style, spontaneity and the desire to push the envelope and inspire change.
Both brands are perfectly aligned.”
Myx is currently available in three flavors including peach moscato, coconut moscato, and original moscato and currently available in New York, New Jersey, Los Angeles, and Las Vegas, and will expand to more markets in the future.
